A LITTLE SOMETHING ABOUT SF..

When you’re getting stuck into a creative project it’s easy to find yourself pushing out into unfamiliar territory with a lot at stake. It can also be a challenge to be as strategic & creative as you need to be to compete, especially when your reputation’s on the line. Whatever the concept or the job, whatever the challenge, whatever the budget or deadline, Sola Fida will help you step up the challenge and be successful.

 ... from Tash McGill, director...
 Sola Fida is built on foundational values and some good, occasionally hard lessons learnt over years of experience with trustworthy networks. We know that in small markets, small budgets require big return on investment but nobody should compromise on quality.

I specialize in working with not-for-profits and youth organisations because making the world a better place genuinely matters to me, and I think those values translate to every field of business. I come from a Communications & Marketing background, with a focus on the youth sector (11 - 40 years). My specialist skills are in strategy, creative direction and words, with a little art on the side. The Sola Fida network of brilliant creatives I would bank on every time. Which is part of why my work has so much meaning for me! Read on a little more about the values that underpin our philosophy. 

 

VALUES

BE ALL ABOUT THE STORY.

BE ALL ABOUT PEOPLE.

BE INNOVATIVE & CREATIVE ALWAYS.

BE GLOBALLY-MINDED & LOCALLY ACTIVE.

 

SP MAGAZINE

Part of Sola Fida's commitment to youth/world/humanitarian issues and cultural influence is our passion for SP Magazine. This publication hits 10,000 readers per quarterly issue around community organisations and university campuses up and down the country. It's a vehicle for expression and education for 18 - 30 year old NZers of every kind. We moved into publishing in March 2009, shifting the magazine from Wellington to Auckland and our first new issue was published in April 2010. Not only is the magazine a great creative outlet for many of our Side Projects, but it also provides a constantly updated source of consumer knowledge within that demographic.

 

PHILOSOPHY

Which we call THE REALLY BIG STORY: KIND OF A METAPHOR FOR HOW WE DO STRATEGY.

Time for a story. Everyone’s got time for stories. Sit down, get some snacks and a beer. Here we go.

“So, you’ve got this lil holiday shack in a. the Coromandel, b. Whangarei Heads, c. Golden Bay (go on, pick one) and you want to add an extra shower cos the family’s comin for Christmas. So you call the plumber. He drills some holes and bungs a new shower in for you. Sweet. Then you figure you could do with another toilet, so he comes back, drills some more holes and – hey presto – new loo-alicious. Actually, while you’re at it, why not slap an extra room out the side? Call the builder. Hell, where do we get wood from at this time of the year? Um, the builder needs some plans, surely he can just improvise… what kind of carpet do you want? Check Trade-Me. Just get whatever you can I guess and figure out how to lay it later. Hey, you should re-do the front lawn while you’re at it? Just buy some seed and do it yourself, maybe throw a pool in at the same time – doesn’t that concrete guy owe you a favour?

Fast forward to Christmas day. The lawn’s a dirt patch, the ‘new’ pool’s a disaster with a huge crack up the middle. Every time you flush the extra toilet a rather odd smell comes from your brand spanking shower. The carpet doesn’t match the walls in your room extension (which incidentally looks more like a shantytown lean-to than the extra wing you’d envisaged) and to top it all off your brother-in-law won’t shut up about his brand new bach in the Catlins. What a plonker.

So you’re taking a breather out the back by the BBQ (about the only thing that’s working properly) and you look across your broken down fence (better get round to fixing that too) and see your neighbour’s flash new addition and you start noticing stuff… Their walls are straight, everything matches, their place doesn’t seem to leak, everything looks great and to top it all off, your neighbour’s having a great time relaxing in his new spa out the back and all you can think is “how the heck did he do that?!” So you go over and ask. And he says, “well, the first thing I did was call a great Architect, and he knew a brilliant builder, and the best plumber – not to mention a killer interior designer who got us the best deal on matching stuff and had this great idea for the kitchen – and then he drew up an awesome plan and a timeline and got this great project manager and I barely lifted a finger and it cost way less than we thought and we’re so happy...”

Oh yeah, an Architect. A plan. And people who know stuff.

Whether you’re building a house (call someone else), or doing stuff that’s a lil more up our alley (billboards, print ads, campaign design, prospectus, photos, image management, design, web content, copy-writing, filming, etc etc, ra ra ra) you need a plan and people who know stuff. Usually people who know more than you and can help you get the best end result. People who do this kinda thing all the time. People with fresh ideas. People who know when you need a drill, a bulldozer or even a laser. People who understand what a great photo looks like, how to film really great stuff and how to get the best out of a designer on-time and on-budget.

That’s the SolaFida philosophy. We’ll help you find a killer creative concept that get’s exactly the result you need – be it an ad campaign, a new display interior with flash filmed thingy’s and gizmo’s, or even just updating your printed portfolio, catalog and online content for your clients to view in better ways – sort out what you’re expecting, get the right can-do SolaFida people onto it (and if we don’t have the skills, we’ll get THE best people available – for no extra charge).